(From Workforce.com) -- Apple Inc.’s newest blockbuster app, called iBook Author, will allow teachers, scholars and anyone else to create their own graphically compelling audio/visual textbooks.
This will revolutionize the educational and, ultimately, business learning industries. However, in the area of workplace training where behavioral change and not just the delivery of compelling information is vital, it lacks an ingredient that only organizational leadership and commitment can provide.
As to getting a sense of the new app’s strengths, if you have the right Apple gear, download it for free at the Apple store, then install E.O. Wilson’s free Ecology volume entitled Life on Earth, an Introduction. Tap on the cover and watch the science of nature come alive with video, sound and vibrant, full-screen illustrations. Content will be regularly updated, and users can underline key lessons and make notes.
Now, envision history chapters on topics such as the Civil War, which will include not only narrative but also audio segments, maps with 3-D battlegrounds, comments from leading historians and dramatized quotes from long-departed figures. Instead of reading about the assault on Fort Sumter, picture watching a brief video re-enactment complete with war cries, cannon shots, guns blazing and flags flapping. That will be a lot easier to remember than a few sentences of factual text.