(From PRNewswire) -- Professional coaching has found its place among the younger generation, which is a promising sign for the growth of the industry and other industries that will now experience the benefits of coaching through these young, developing leaders.
The new ICF Global Consumer Awareness Study found that, overall, 25- to 34-year-olds are more aware of professional coaching, more aware of the ICF, more satisfied with their coaching experience, and more likely to recommend coaching to others than their older counterparts.
"The findings show that younger people are more receptive and attuned to coaching than we may have expected," says ICF President and Master Certified Coach Giovanna D'Alessio. "This is promising not only for our industry in terms of growth and sustainability, but also for many other industries that could benefit from the coaching experiences, principles and culture that this younger generation may bring to organizations as they move up in their careers."
The study indicates younger people see coaching as a viable resource to help them with their professional goals as they are faced with economic downturn and high unemployment rates early in their careers. According to the study, nearly half (46.5 percent) of people ages 25 to 34 selected "expand professional career opportunities" as their top reason for working with a professional coach, followed by "optimizing individual/team work performance" (41.6 percent) and "improve business management strategies" (41.6 percent). All other age groups analyzed (35-44, 45-54, 55-plus) chose optimizing individual/team work performance as their top motivation for partnering with a coach.
The 25- to 34-year-olds also reported a 92 percent level of satisfaction with an ICF Credentialed coach. Moreover, more than half (55 percent) stated they were "very satisfied."
"To learn that younger people are more aware of the ICF and even more satisfied with coaching done by a coach who has been credentialed by the ICF reinforces the important role the ICF has in setting a global standard for coaches to ensure professionalism and to protect the public," D'Alessio says.
The Global Consumer Awareness Study, which surveyed 15,000 individuals representing 20 countries, was conducted independently by the International Survey Unit of PwC.
ICF defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential. Coaching is a distinct service and differs greatly from therapy, consulting, mentoring or training. Individuals who engage in a coaching relationship can expect to experience fresh perspectives on personal challenges and opportunities, enhanced thinking and decision-making skills, enhanced interpersonal effectiveness, and increased confidence in carrying out their chosen work and life roles.