(From www.itbusinessedge.com) Apple, of course, did not invent the tablet, but its tremendously successful iPad launch has taken the class of device, which previously had been struggling for face time like a B-list singer at a charity sing-along, and made it a star.
The next phase is upon us. AT&T said late last week that the iPad will be sold to corporate clients. This, according to the InformationWeek story, is unique: AT&T's move marks the first time a vendor has positioned the iPad as a business tool. Analysts said the strategy is likely to pay dividends as companies look to offer their employees computing tools that mirror those they use in their personal lives.
The traction tablets have gotten from informal use in the marketplace is in verticals such as health care and retail, in which people are highly mobile, especially within a building or campus. It will be interesting to see whether AT&T and Apple, and the carriers/vendors that will inevitably follow, will market to the most apt verticals or take a broader approach.
Categories: News | T+D