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Learning and technology – what have we learnt? Blog Post by Martyn Sloman, Kingston University

February 8, 2010 09:49 by ASTD Research

We have now experienced ten years of e-learning and this is a good time to reflect on its impact. Sloman’s (2009) paper entitled “Learning and technology – what have we learnt?” explores the progression of e-learning and its possible future directions. It extracts research conducted by the Chartered Institute of Personnel and Development (CIPD), in the UK, from 2001 to 2008.

CIPD’s research found that 57% of the responding organizations had used e-learning in some form, highlighting how e-learning has become an essential part of training delivery today. Although organizations seem to recognize some advantageous benefits of the delivery method, training managers on the other hand, did not consider e-learning to be as effective. Only 7% of training managers chose e-learning to be the most effective practice. This disparity highlights that organizations perceive greater benefits in e-learning than learners and trainers do.

This incongruity in perspectives acts as a great reminder of what organizations should be doing when designing and implementing e-learning programs for their employees. With a decade of experience in this subject matter, there is greater awareness of successful practices, which needs to be leveraged to help the future of e-learning. My article highlights the CIPD’s view, that the following principles should be adopted to underlie any e-learning strategy, program, or intervention:

·         Start with the learner: Know your audience – acknowledge the needs, preferences, strengths and limitations of your target audience. 

·         Relevance drives out resistance: Learners are more likely to engage with the e-learning program if they recognize its bearing to the organization. ·         Take account of intermediaries: Regardless of delivery methods, learners need both support and challenge. Intermediaries are essential in achieving this, even with e-learning.   ·         Embed activity in the organization: E-learning cannot take place in isolation; it has to be integrated with other training courses and human management training systems.  ·         Support and automate: E-learning should be used as one element, within a range of formal and informal support mechanisms which can help learners to work and learn.

Reference:

Sloman, M. (2009). Learning and technology – what have we learnt? Impact: Journal of Applied Research in Workplace E-learning, 1(1), 12-26.


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Learning Executive Confidence Index Released for Q4 2009

January 15, 2010 15:53 by ASTD Research

ASTD Research has released its Learning Executive Confidence Index for the fourth quarter of 2009. 271 learning executives (LXs) responded to an online invitation-only survey, contributing to a Q4 LXCI of 60.2. There was minimal change in the LXCI, with only a 0.5 point decrease from Q3’s LXCI of 60.7, indicating stabilizing optimism in the performance of the learning function.  Highlights from the report include:

  • The confidence of learning executives (LXs) stabilized in the fourth quarter of 2009, after rebounding earlier in the year.
  • The overall LXCI for Q4 2009 was 60.2, essentially even with Q3 (60.7), demonstrating that collectively LXs expect their learning functions to remain the same over the next six months.
  • Two of the four major indices (impact on corporate performance and status as a key strategic component) decreased slightly in Q4, while the other two (ability to meet learning needs and availability of resources) registered only minor increases. This pattern highlights that expectations are stabilizing after reaching their highest on record in Q3. 
  • Expectations for outsourcing on external services that aid in the learning function showed minor changes in Q4, with an increasing number of LXs foreseeing a continuation of the status quo or an increase in outsourcing. 
  • Nearly three-quarters of LXs anticipated WLP funding to increase or remain the same in the next six months, an increase from Q3.
  • A majority of LXs who anticipated a decrease in their learning expenditures over the next six months predicted an improvement in their organization’s WLP expenditure from Q3 2011 onwards.

To download the full report or for more information, visit the LXCI page on the ASTD website.

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More Customer-Focused Sales Training

January 8, 2010 16:00 by ASTD Research

An organization’s sales force drives the bottom line – and effective sales training is the bedrock of a successful sales program. The ASTD/Intrepid/i4cp State of Sales Training Study explores how today’s organizations are approaching sales training. The report helps to illuminate the strategy, processes, and commitment that is required to enhance and increase sales performance.

The State of Sales Training Study revealed that today’s sales trainers are now focused on more “softer”, people-oriented selling skills, rather than the “hard-sell” persuasion and negotiation skills traditionally associated with sales professionals. About six in 10 survey respondents said that their selling skills training includes consultative-selling skills (60.5 percent), listening (59.8 percent) and relationship building (58.7 percent) to a high or very high extent. The study’s findings also shows that roughly half of respondents say their organizations include training (to a high or very high extent) in approaches that get sales teams members more involved with customers, such as adapting the sales process to specific buying processes and problem solving diagnosis.

The research also included a correlation analysis to evaluate which of these variables were most strongly related to higher sales performance in the sales reporting area. The strongest correlation was observed for presentation skills, and three other elements shared the second –strongest correlations: problem solving and diagnosis, adapting the sales process to specific buying processes, and listening skills. Adapting the sales process to specific buying processes was associated with higher sales performance, highlighting the importance of customer knowledge and flexibility as important tools for sales team members.

Source: State of Sales Training (ASTD/Intrepid/i4cp)

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The Future is Informal

December 18, 2009 16:39 by ASTD Research

Most learning is informal in nature and takes place “beneath the waterline,” so it is therefore much harder to track and comprehend its impact compared to formal learning. According to the ASTD and i4cp Tapping the Potential of Informal Learning report, informal learning clearly has a strong presence in many of today’s organizations. Four in ten respondents said such learning is occurring in their organization to a high or very high extent, with another 34 percent indicating that it’s occurring to a moderate extent.

Not only did participants in the ASTD/i4cp study acknowledge that informal learning plays a role in today’s workplaces, but they also recognized that informal learning is a growing force within organizations and is becoming increasingly important for companies to understand and leverage. More than half the respondents (56 percent) predicted that the use of informal learning will increase over the next three years. This expected increase in informal learning is not surprising in the context of today’s technology-driven corporate culture. There is now a need, as well as the ability, to learn on-demand rather than wait for more conventional learning opportunities, which informal learning addresses. 

Informal learning also appears to have the ability to boost productivity. Many respondents (46 percent) said that informal learning enhances performance to a high or very high extent. A strong correlation was also observed between the extent to which informal learning occurs in organizations and the belief in its ability to boost performance. If an organization believes that some informal practice will raise performance, it is then more likely that the organization will actually embrace it.

Source: Tapping the Potential of Informal Learning (ASTD/i4cp)

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Putting Together the Pieces of the Talent Management Puzzle

November 20, 2009 14:33 by ASTD Research

Talent management has become a top priority for organizations, highlighting that the optimization of talent in the workforce directly affects everyday operations and in turn drives the bottom line. The ASTD-i4cp Talent Management Practices and Opportunities Study found that 19.9% of organizations reported that they manage talent effectively to a high or very high degree, with an additional one fifth admitting that their companies were effective users of talent to only a small extent or not at all. Talent management is anticipated to grow: over 80% of participants predict a growth in the next three years.

What does the talent management puzzle look like?

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ASTD Releases 2009 State of the Industry Report

November 12, 2009 13:00 by ASTD Research

The 2009 State of the Industry Report revealed that workplace learning and performance has withstood the challenges of the difficult economy. Although investment in training was stable in 2008, organizations achieved positive outcomes and successfully contributed to their employees’ development with more formal learning opportunities while using fewer resources.

Although many organizations were forced to cut costs wherever possible, workplace learning and performance did not suffer disproportionately to any significant degree. Investment in employee learning and development remained steady through the end of 2008. Although the average annual learning expenditure per employee fell from $1,110 in 2007 to $1,068 in 2008 – a 3.8 percent decrease – it was not large by any means. The commitment to learning is also evident from the figure for average learning expenditure as a percentage of payroll: it increased from 2.15 percent in 2007 to 2.24 percent in 2008.

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The Value of Evaluation: Usage and value of Kirkpatrick/Phillips model

October 29, 2009 13:34 by ASTD Research

Is your organization getting its value for money from its training evaluation? According to ASTD’s Value of Evaluation report only about one-quarter of respondents agreed that their organization got solid “bang for the buck” from its training evaluation efforts. With the tough economic demands, business leaders have to scrutinize costs even more, to find greater efficiencies. This highlights the need for the true value of evaluating learning to be realized and for current practices to adapt to increased efficiency and effectiveness demands.

Ninety-two percent of respondents to ASTD’s Value of Evaluation report indicated that they measure at least Level 1 (reactions of participants) of the model. More...

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Learning Executive Confidence Index Released for Q3 2009

October 12, 2009 15:40 by ASTD Research

ASTD Research has released its Learning Executive Confidence Index for the third quarter of 2009. 292 learning executives (LXs) responded to an online invitation-only survey, contributing to a Q3 LXCI of 60.7. This score is an increase of 1.3 points from a Q2 2009 LXCI of 59.4. This score is the highest value on record, indicating increasing optimism in the performance of the learning function. Highlights from the report include: More...

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Executive Development - "Playing with the Big Kids"

October 9, 2009 17:23 by ASTD Research

Does your organization have an executive development program? If not, they are representative of the 34% of organizations recently sampled in the Executive Development: Strategic and Tactical Approaches report that have no active executive development program. Only 38% of participating companies have an active executive development program, while 23% have a program that is activated as necessary.

The executive development “playground” is dominated by “the big kids” – large organizations with substantial revenues. As annual revenue increases, so does the likelihood of having an executive development program. Executive development is a costly investment, with the average amount spent on each employee participating in a program reaching $12,370. More...

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The Economic Downturn: Learning's Time to Shine

September 17, 2009 15:57 by ASTD Research

How can there be light during a downturn? By using their expertise, workplace learning and performance (WLP) professionals have been given a torch, to help their organization survive the downturn and allow them to emerge in a stronger competitive position when the economy recovers.

In the current economic downturn, organizations have been forced to use cost cutting strategies. Departmental budgets are being trimmed, with the learning function being no exception. Learning and development functions are not only being pushed to economize spending on learning activities, but to simultaneously continue to build critical skills and knowledge. A new report by ASTD and i4cp, Learning in Tough Economic Times, indicates that between a fifth and a quarter of respondents said that, to a high or very high extent, the down economy has had a negative impact on each of the following:

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