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A Corporate Guide For Social Media

July 1, 2009 12:15 by jllorens

(From Forbes.com) SEBASTOPOL, Calif. -- A PC in every home and workplace, a smart phone in every hand, all connected 24/7 to the hundreds of millions (and growing rapidly) of other people actively participating online via blogs, social networks, Twitter and multiplayer games.

Whether you call it Web 2.0, the social Web or any other neologism, the new network economy is about communities, collaboration, peer production and user-generated content. It is a place where business reputations are defined by customer opinions and ratings, where press is delivered by independent bloggers, and product development and insight is driven by customers. As digital natives--those who have grown up with the Internet--flood the workplace, your employees will expect to be part of the social Web and they'll have a lot to contribute.

 

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November 21. 2009 09:18