Ah, the power of syndication. Last week I ran across a story about employee engagement, written by Marcia Heroux Pounds. I was excited by it because in her story Pounds quoted Julie Staub,the VP of HR for AutoNation the nation's largest auto retailer, who was speaking to a local ASTD chapter about the pride employees take when their company takes a leadership role. The ASTD reference was at the top of the story:
"'I think our people are proud to be part of a company taking a leadership role,' Staub recently told local chapter members of the American Society for Training & Development (ASTD).'"
Pounds used the Cash for Clunkers program as her hook and that approach apparently intrigued papers across the country. I've found no less than 14 outlets that have picked up the story in the last few days. From the Baltimore Sun to the Fresno Bee, the story has received some good coverage. And that is good news for ASTD chapters everywhere!
Tags: chapters, employee engagement, leadership, astd
Categories: ASTD in the News