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Real estate professionals hone social media skills

September 17, 2010 17:08 by jllorens

(From news-press.com) Mel King, the president of the Cape Coral Association of Realtors, said he can still remember when clients found home listings in street side racks and newspaper ads.

But with the countless ways to connect with potential clients, brokers and agents need to bone up on their social media skills, King said.

"We've had to evolve into a different kind of service because the customer has evolved into a different kind of customer," King said.

Some Cape Coral real estate agents have been tapping into new resources - mainly through the Internet - in an effort to better connect with potential clients.

Read more.


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