(By Ian Shapira, Washington Post Staff Writer) High atop the august Tower Club in Fairfax County, overlooking the glass-and-steel edge city of Tysons Corner, business coach Anne Loehr is teaching 20 executives, mainly baby boomers, how to crack one of society's most vexing workplace problems -- how to deal with their youngest employees or clients.
Loehr, 44 (Generation X/self-identified boomer), asks the class: "What is it like to speak to Gen Y?"
In her seminar, "Get Wise With Gen Ys: How to Effectively Sell to Each Generation in Today's Workplace," Loehr zeroes in on people born in the late 1970s or early 1980s, a demographic cohort so mystifying to its elders that she hands out cheat-sheet wallet cards enumerating traits that supposedly define this exotic generation.
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